Learn Elsie’s tried and true Instagram tricks and tips.

It’s time to get serious (the fun kind of serious!) about Instagram. Let’s continue using the platform as a tool for sharing our lives and documenting memories, but let’s also get paid for our knowledge, taste, and influence.

Sounds like the dream, right?

Hi! We’re Elsie Larson and Emma Chapman.

Sisters and business partners who run the popular lifestyle blog, A Beautiful Mess. A Beautiful Mess has been a fixture in the blogging world for over a decade and sometimes we have to pinch ourselves because it doesn’t feel real. 

We took a just-for-fun blog and transformed it into a 7-figure lifestyle blog that consistently brings in over a million page views per month. We write and share about topics that are important and enjoyable to us, but also pique the interest of readers from all over the world. 

We are full-time Content Creators and Instagram is a big part of our recurring revenue. Over the last few years we’ve worked really hard to figure out how to create content that people like and sponsors want to pay for. 

While we have definitely experienced our own highs and lows when it comes to social media, we’ve figured out a process that works. (Take it from us, there is definitely a wrong way to approach monetizing your Instagram and we don’t want that for you…)

We are here to help you get started (or revive an old dream of having a profitable Instagram) and set you up for success. We’ve filled this course with our best tips and tricks when it comes to working with the algorithm instead of against it and serving up content that your audience will love along with a tangible and practical game plan for earning money through sponsorships and affiliates. 

At the end of the day, our desire is to help you get your unique voice and perspective out in the world! If we can help you do that and save you time and frustration, that will be the icing on the cake! 

Elevate Your Instagram is about thinking differently and building on the work you’ve already done on Instagram.

I created this course to be something you can binge in one sitting, but also something that can produce long-term wins for you as you do the homework and create fresh routines for your daily Instagrams. This course is packed with personal stories, tangible advice, and challenges to try when you’re feeling stuck.

Here’s What You’ll Get On The Inside:

  • A fool-proof way to determine your dream Instagram aesthetic.

  • A step by step process in how to create your own editing look for your photos and videos.

  • The lowdown on Reels + Stories and a plan to help you build confidence in posting different kind of content.

  • A real understanding of Instagram Insights and how not to be intimidated by the data.

  • How to create a large, quality network of individuals and brands for your feed.

  • A peek behind the curtain of how we make money from our feed at A Beautiful Mess

  • The benefits of the algorithm and how to get the best possible results.

  • Fun, printable worksheets to go along with each lesson!

“I thought this course would be more of a refresher course for someone who has grown up using social media sites such as Instagram, but it ended up being so much more than that. After completing the class I now have the knowledge to create an Instagram feed that provides useful content to my followers. The course has motivated me to create content my followers will enjoy and to not just post to post.”

— Molly S.

What’s Inside This Course?

Lesson 1: Pep Talk from Elsie 

It can feel overwhelming when you dive into the world of making money on Instagram, but it’s so worth it!

Growing a social media presence is a marathon, not a sprint, so it’s always nice to have a little pep talk in your back pocket.

Lesson 2: Aesthetics

I talk about some hard truths in this first session. It’s just not enough to have a perfectly curated feed anymore — you need one key ingredient for growth.

I’ll let you know what that is, but also help you to hone your aesthetic and put your thoughts into action.

Lesson 3: Photo + Video

I’m going to walk you through STEP BY STEP exactly how I edit my photos from filters and adjustments to erasing distracting objects like power lines and cigarettes on the ground.

At the end of this session, you’ll be able to masterfully edit your photos to form a cohesive look with your feed, and it probably won’t take you more than 30-45 seconds after you get into the groove of it.

Lesson 4: Insights

This session is absolutely crucial.

I’m spilling the details on what I feel is one of if not the strongest tool you have to grow your feed and how to use it to your advantage.

It will change your life to know exactly what your followers love and respond to.

Lesson 5: Networking

Networking on Instagram can seem like one big mystery.

In this part of the course, I’m going to change your mindset on what it means to network, to humanity instead of opportunity.

I cried writing this session!

Lesson 6: Monetizing

I’m going to teach you how to make money off of your Instagram by revealing all of the secrets behind A Beautiful Mess’ monetization.

This is NEVER BEFORE HEARD information, and it’s exclusive to this course.

I’ll go through all of the avenues you can use to make money off of your feed, how to set up your pricing model for your own program, and how to pitch to potential sponsors.

Lesson 7: Algorithm

The last session is reserved for the biggest question: we’re talking about the algorithm.

I’m taking the guesswork out of how to ‘beat the algorithm’ and giving you some actual facts to base your efforts on.

I’ll also be giving concrete examples of how my feeds have both suffered and grown from it so you can use it to help your feed!

You’ll also have access to 3 exclusive videos! 2 videos are about editing your photos and videos and the other is a Q+A with Elsie where she responds to 40 different questions about Instagram. Yes, please!

Elevate Your Instagram is the How-To Guide you need to get started and make actual money from your feed. It’s practical, helpful, and gets your brain spinning with ideas! 

When you sign up for the course, you’ll have immediate lifetime access to the lessons.

Go through the course and worksheets at your own pace.

You’ll also have access to any updates we make so you’ll always be on top of your Insta game!

We even include downloadable PDFs of the lessons so that you can always have the info either printed out in a fun binder or saved on your computer. 

“There were several times in your course where I said to myself, “Wow, I did not know that and I couldn’t have found that out on my own.” I also liked your intentionality in making the course feel like we were just friends out for brunch.”

— @Buffynoel

This course is for anyone who is ready to get serious about creating their own career on their terms.

Document your life, thoughts, ideas, and share them with the world. There is definitely a niche (fancy word for a group of people interested in a specific thing) waiting to hear from you.

This Sounds great! What does the course cost?

When you enroll for Blog Essentials you’ll get instant and lifetime access to all 6 lessons plus 5 bonuses for only $294.

There’s one more thing we want to tell you:

We are offering a special exclusive deal just for you!  We want to support you in the very best way we can. We wish that we could sit down over coffee and tell you all of this information face to face, but digital is going to have to do! 

Not only have we compiled our best insight and wisdom about blogging into a course, but we’ve also created courses on Instagram (Elevate Your Instagram) and Podcasting (Launch a Podcast). We believe these courses will help you grow your blog and expand your readership. 

And we are happy to offer you a very special limited-time offer deal. Read on below!

Blog Essentials

Elevate Your Instagram

Launch a Podcast

For a limited time, we are offering a special bundle where you can receive all 3 courses for only $500!

We’re also going to throw in, for FREE, our course on starting your own small business, Start Small Dream Big. A $70 value as our gift to you.

The bundle is worth over $800 and we offering it to you at an amazing discount that is full of value!

We are here to support you on your Instagram journey. We can’t wait to see what you create!

XO Elsie & Emma