Blog Life
In Blog Life, Elsie Larson and Emma Chapman will help you to learn to develop a strong brand identity with personality and vision, to create a content plan that keeps you inspired every single day, to connect with your readers, to overcome periods of burnout, and to efficiently manage an editorial schedule. You’ll learn about networking and self-promotion, and honest, organic ways to optimize your blog traffic. You’ll learn how to create content that has viral potential. You’ll also learn the basics of online advertising and how to assess your blog’s value. You’ll learn to price, scale, and build an ad program and how to pitch your very first campaign.
Are you ready to take your blog to the next level?
Teachers
How to:
define your purpose and create a content plan
identify your audience
overcome blogging burnout
engage your audience
overcome the struggle to be original
write a successful blog post
create a killer About page
write your Bio and FAQ page
manage an editorial schedule
network and self-promote
build your readership
assess your blog's value
price, scale, and build an ad program
monetize beyond advertising
optimize traffic
And:
mistakes I've made and what I've learned from them
photography for blogging
when and where to invest in your blog
the qualities of viral content
advertising basics
immediate access through your account
25 lessons + one bonus lesson
conclusion + a list of resources
bonus video "Dealing with Negativity" with special guest Katie Shelton
access to a private Q&A board to ask Elsie and Emma blog questions and read the archives of other students’ questions
printable workbook with pages for taking notes, completing homework, and creating your own editorial schedule
PDF of the entire course
access to a computer and/or printer
ability to self-motivate and learn how to make your blog the best it can be!
any additional supplies will be listed in class PDF